Ad Rates Are Up for Super Bowl
Posted in 2003Ad Saleshttp://www.nytimes.com/2002/12/09/business/media/09ADCO.html?ex=1040014800&en=2b6e5dbc318dcec1&ei=5006&partner=ALTAVISTA By STUART ELLIOTT BUOYED by viewers’ tuning...
View ArticleFew rookie advertisers on Super Bowl roster
Posted in 2003Ad Saleshttp://www.orlandosentinel.com/business/nationworld/orl-subizsuper22122202dec22,0,4501459.story?coll=orl%2Dbusiness%2Dheadlines By Jim Kirk Business Reporter With budgets tight as...
View ArticleNew Super Bowl, same advertisers
Posted in 2003Previewshttp://www.pennlive.com/business/expresstimes/index.ssf?/base/business-0/1041761157218230.xml Prices putting off potential recruits. By ANTHONY SALAMONE Unlike the game itself,...
View ArticleMany Americans Feel Super Bowl Sunday Isn’t So Super
Posted in 2003http://www.insightexpress.com/pressroom/release_011503.asp New Insightexpress Survey Finds that One Third Will Pass On the “Big Game”; For those that Do Watch – Almost Half Tune in for...
View ArticleDo You Give a Rat’s Ass about Super Bowl Commercials?
Posted in 2003http://www.fallingcity.com/canary/00000027.htm LOQUISHA MENG A recent trend in advertising has commercials not only ripping open a years-long void of emptiness 30 seconds at a time in all...
View ArticleAOL Broadband to Present Your Favorite Commercials from Super Bowl XXXVII
Posted in 2003http://www.businesswire.com/cgi-bin/f_headline.cgi?day0/230242265&ticker= DULLES, Va.–(BUSINESS WIRE) Unique Super Bowl Package to Be Promoted Live, on Air, by Chris Berman During and...
View ArticleAd vet’s book scores TD, misses extra point
Posted in 2004http://www.suntimes.com/output/lazare/cst-fin-lew24.html BY LEWIS LAZARE SUN-TIMES COLUMNIST The name Bernice Kanner may not be familiar to many readers, but we remember her well....
View ArticleAd Reaction Claims Super Bowl Casualty
Posted in 2005Previews http://www.nytimes.com/2005/02/03/business/media/03adco.html By STUART ELLIOTT Even before kickoff, the Super Bowl has its first advertising casualty. In a highly unusual...
View ArticleGoDaddy says toned-down ad yanked by NFL, Fox
Posted in 2005 http://www.azcentral.com/news/articles/0207godaddy-ad-ON.html The Arizona Republic A Scottsdale company’s Super Bowl ad that played off Janet Jackson’s “wardrobe malfunction” was risque...
View ArticleClickin Study Shows Super Bowl XXXIX TV Commercials Work Hard to Gain...
Posted in 2005 Press Release Source: Clickin Research, Inc. AUSTIN, Texas /PRNewswire/ — Super Bowl commercials must compete with the drama of the game. In Super Bowl XXXIX the battle for victory, as...
View ArticlePicking the Roster for Super Bowl Beer Pitches
Posted in 2006By STUART ELLIOTT THE players on the Pittsburgh Steelers and Seattle Seahawks who will participate in their first Super Bowl have a counterpart on Madison Avenue. On the biggest day of...
View ArticleWhy the Super Bowl is still the biggest game in town
Posted in 2007businessweek.com On Feb. 4, Super Bowl XLI will draw an enormous audience of fans nailed to their couches, transfixed by television’s most enduring spectacle. There will also be a...
View ArticleSuper Bowl ads past and present
Posted in 2007Super Bowl ads through the ages A spot cost $1.2 million 10 years ago. Now, it’s $2.6 million. Don’t expect prices to fall anytime soon. By Paul R. La Monica, CNNMoney.com editor at large...
View ArticleRookies Interfere With Super Bowl Ads
Posted in 2007cbsnews.com Winning Contest Doesn’t Mean Amateurs Can (Or Should) Make Ads by Andrew Keen It’s amateur hour at the Super Bowl this year. On Sunday, 90 million television viewers on CBS...
View ArticleOpinion: Game Serves Up Good, Bad, Ugly
Posted in 2007Reviewsadweek.com Eleftheria Parpis NEW YORK I could honestly say that I was disappointed in this year’s crop of Super Bowl ads, that most weren’t all that special or even worth a...
View ArticleSuper Bowl ads disappoint advertising experts
Posted in 2007ReviewsAnheuser-Busch scores points for some clever spots, but most ad critics think this year’s big commercials were underwhelming. By Paul R. La Monica, CNNMoney.com editor at large NEW...
View ArticleMixed reviews for Super Bowl ads
Posted in 2008Reviews Anheuser-Busch’s Clydesdales and Bridgestone Tires score with viewers. Salesgenie and GM fail to impress. By Ben Rooney, CNNMoney.com staff writer NEW YORK (CNNMoney.com) — The...
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Super Bowl TV ads – nostalgic and family safe
Posted in 2008Reviews Peter Hartlaub, Chronicle Pop Culture Critic This was the eighth Super Bowl of the 21st century, but if you were only paying attention to the commercials, you might have thought...
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Super Bowl takes U.S. pulse in seconds
Posted in 2010 ADVERTISING Super Bowl takes U.S. pulse in seconds Race car driver and GoDaddy.com racy ad celebrity Danica Patrick is among those in this year’s Super Bowl ads. (Stephen M. Dowell /...
View ArticleSuper Bowl Ads: Worth the Big Bucks
Posted in 2010Ad SalesReleased:1/29/2010 10:15 AM EST Source: Wake Forest University Newswise — With an average price tag of nearly $3 million for every 30-second ad, Super Bowl ads are a tougher sell...
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Wired’s Biometric Super Bowl Ad Winner Is a Geeky Surprise
Posted in 2010 The results are in from the Wired Biometric Super Bowl Party, and 25 of our readers’ autonomic nervous systems have selected their top 10 advertisements. The Google ad that had everyone...
View ArticleHow to Write a Super Bowl Ad
Posted in 2011Read More at iarticle.org Well, it’s that time of year again. No, not the holidays. It’s Super Bowl ad writing time. And all the big boys at all the fancy advertising agencies across the...
View ArticleSuper Bowl Ads Still Impact, Ask Betty White
Posted in 2011by David Goetzl Read More at: MediaPost As the oft-nauseating frisson about Super Bowl ads is maybe two weeks away, it’s hard to recall a spot having more of an impact than the Snickers...
View ArticleAngelica Huston, PETA slam CareerBuilder for Super Bowl ad
Posted in 2011Read More at: online recruiting news by Vanessa Bostwick Sometimes even the funniest ads can draw ire from viewing audiences. After hearing that CareerBuilder plans on resurrecting...
View ArticleTen best Super Bowl commercials ever
Posted in 2011By Mark Paul, Yahoo! Contributor Network This article was produced by a Yahoo! Sports user. Submit a story. Every year, millions and millions of people tune in to the Super Bowl. While...
View ArticleRoseanne Barr to replace Betty White in Snickers Super Bowl ad?
Posted in 2011PreviewsRead More at: NBC Sports Apparently feeling that Betty White is past her expiration date, Mars Inc., makers of the Snickers bar has announced a change in its lineup for the Super...
View ArticlePreviewing 2011 Super Bowl Commercials Taking Fun Out of a Bad Super Bowl
Posted in 2011Read more at: Yahoo Associated Content 2011 Super Bowl Ad Previews All Over the Internet: Good Marketing or Allowing for Beer, Snack, and Bathroom Breaks? Are advertisers actually getting...
View ArticleSuper Bowl Ad Tracker Roundup: What the Super Bowl commercials say about us
Posted in 2011ReviewsRead more at: LATimes A question popped into my mind sometime during the Super Bowl halftime show on Sunday night. Around the time Usher descended from the heavens as a lip-syncing...
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Despite Super Price Tag, Super Bowl XLVI Advertising Time Still Super-Valuable
Posted in 2012Ad Sales NBC pretty much sold out its Super Bowl ad inventory by Labor Day of last year, which is amazing in this economy. The network wisely held back a few units for stragglers who...
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Super Bowl Ads: Sex Does Not Sell
Posted in Articles Does sex sell? Controversy? Or does the coolest, funniest ad sells more product? It’s the perennial question that’s asked each year during the Super Bowl commercial season. I love...
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